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BSc (Hons) Digital Marketing

The BSc (Hons) Project Management with Foundation Year is aimed at students aspiring to become project managers, providing them with the skills, knowledge, and confidence to lead successful projects across a variety of industries. The program starts with a foundation year, equipping students with essential academic skills and an introduction to core concepts in management, communication, and problem-solving.

During the foundation year, students gain a strong grounding in study techniques, business fundamentals, and team dynamics, preparing them to excel in undergraduate-level study. The main degree then focuses on key aspects of project management, including methodologies, risk management, planning, budgeting, leadership, and stakeholder engagement.

The course blends theoretical learning with practical application, giving students opportunities to work on real-world scenarios, case studies, and group projects. It is particularly suited for those seeking success in dynamic, project-driven environments across sectors such as construction, IT, business, and events management.

Key Features:

  • The foundation year offers a structured introduction to university study and project management principles.

  • Comprehensive coverage of project management techniques, tools, and industry best practices.

  • Opportunities to apply learning through practical projects and case studies.

  • Development of transferable skills, including leadership, teamwork, and strategic planning.

Graduates of this program will be well-prepared for careers in project management or further professional qualifications, equipping them to manage complex projects effectively in today’s global economy.

Course Info

Foundation Year

• Preparing for University Success Exploring the Business Environment
• Advancing your Academic Skills
• Becoming an Effective Leader
• Planning for Your Future Success
• Investigation & Innovation Project

Level 4

• Understanding Digital Marketing (20 credits)
• Content Production (20 credits)
• Audience Fundamentals (20 credits)
• Managing Social Media (20 credits)
• Building Digital Platforms (20 credits)
• Resource Management (20 credits)

Level 5

• Digital Advertising (20 credits)
• Search Engine Optimisation and Copywriting (20 credits)
• User Experience Design (20 credits)
• Digital Marketing Campaigns (20 credits)
• Research for Digital Marketing (20 credits)
• Digital Internship (20 credits)

Level 6

• Digital Marketing Analytics (20 credits)
• Global Brand Management (20 credits)
• Digital Marketing Strategy (20 credits)
• Strategic Customer Experience Design (20 credits)
• Digital Public Relations (20 credits)
• Digital Marketing Showcase (20 credits)

Course Fees

• Foundation Year – £9,250
• Level 4 – £9,250
• Level 5 – £9,250
• Level 6 – £9,250

Career Prospects

• Digital Marketing Manager
• Social Media Manager
• SEO Specialist/Manager
• PPC (Pay-Per-Click) Specialist
• Content Marketing Manager
• Email Marketing Specialist
• E-commerce Manager
• Influencer Marketing Manager
• Digital Analytics Specialist
• Brand Strategist (Digital Focus)
• Affiliate Marketing Manager
• UX/UI Designer (Digital Marketing Focus)
Salary Expectations:
Salaries can vary depending on the role, experience, and location:
• Entry-level positions typically start from £22,000 to £30,000 per year.
• Mid-career professionals can expect salaries between £35,000 and £50,000.
• Senior roles, such as Digital Marketing Manager or Head of Digital Marketing, can earn
between £50,000 and £80,000+, depending on the company and location.
In summary, a BSc (Hons) in Digital Marketing provides graduates with a wide range of
career options in a fast-paced, dynamic field. The demand for digital marketing
professionals is high, and with the right skills and experience, there are significant
opportunities for career growth and advancement in various industries.

Further Information

What is Blended Learning?
Blended learning combines in-class study with independent learning. Students spend approximately 8 hours per week in the classroom, spread over 2 days (4 hours each day), along with around 25 hours per week of self-directed study through iLearn.

Study Centers:
Blended learning is available at our study centers in London (Ealing, Tower Hill, Holborn), Manchester, and Birmingham.

Graduates with a BSc (Hons) in Digital Marketing enjoy strong career prospects, as the field continues to grow rapidly with the increasing importance of online presence for businesses. Potential career paths for digital marketing graduates include:

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